Artificial Intelligence in Digital Marketing

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About Course

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.

This is what allows a business to be resilient and to thrive in a changing environment.

This video course will help you to prepare, and explain a number of concepts: 

  • AI vs Machine Learning
  • How to conduct SEO now that Google is an “AI first” company
  • Chatbots
  • Programmatic advertising
  • Big data
  • RankBrain
  • Digital assistants
  • Data science
  • SQL
  • Latent Semantic Indexing
  • The future of internet marketing

In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come.

Topics covered:

  • What Is AI And Machine Learning?
  • Google As An AI-First Company
  • Preparing For Semantic Search
  • Big Data
  • Computer Version
  • Advertising
  • Email Marketing
  • Chatbots
  • Developing Your AI Skills – Using SQL
  • How To Future Proof Your Marketing
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What Will You Learn?

  • What is AI and Machine Learning?
  • How to conduct SEO now that Google is an “AI first” company
  • The future of Internet marketing
  • How to future proof your marketing

Course Curriculum

Introduction

  • Introduction
    3:07

What is AI and Machine Learning?

  • What is AI and Machine Learning?
    4:20

Google as an AI-First Company

  • Google as an AI-First Company
    5:29

Preparing for Semantic Search

  • Preparing for Semantic Search
    8:09

Big Data

  • Big Data
    4:09

Computer Version

  • Computer Version
    2:07

Advertising

  • Advertising
    7:25

Email Marketing

  • Email Marketing
    7:35

Chatbots

  • Chatbots
    3:17

Developing Your AI Skills – Using SQL

  • Developing Your AI Skills – Using SQL
    2:12

How to Future Proof Your Marketing

  • How to Future Proof Your Marketing
    3:07

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